A day in the life of a marketing consultant

There’s a reason why we choose a certain career path. Being in the marketing and advertising industry is diverse, fun and intense. Sometimes you’ll spend an entire day in front of your screen doing research or composing proposals. Other days are ultimately dynamic and hightempo. Today was a good example of one of those hightempo…

Apps and Email Marketing with Meaning

Here’s one of these funny discoveries made on Facebook. I saw a friend of mine had posted a hilarious news headline and thought I’d try it out. It’s actually not far away from what I’d be proud of accomplishing in life. Stimulating happiness. Right up my alley. Preferably not with a pill though. Now down…

People Do Not Live in Isolation But in Society

The other day I read a book by Paul Ormerod called “Positive Linking”. Ormerod is the guy who previously wrote “Why most things fail”. In Positive Linking he talks about the fact that, since we as humans have a “propensity to copy or imitate the behaviors, choices and opinions of others”, the old economic theories…