My box has arrived

As I had just landed back in Europe, excited to start my new life, I went to see one of my old bosses to announce my availability. Albeit happy to see me back in Europe, he told me: “Mina – you can’t do it all. You need to focus on one thing. That one thing…

Diskussion vs Dialog

Tidigt i min karriär lärde jag mig skillnaden mellan diskussion och dialog. Oftast är det “Ska vi boka ett möte för att diskutera saken?” eller “Vad diskuterar ni?” Ordet “diskussion” eller verbet “att diskutera” är onekligen populärt och kan för några kännas riktigt bra – att inleda en diskussion för att komma fram till ett vinnande…

It’s Global Entrepreneurship Week

Shout out to all entrepreneurs out there who make it happen every damn day. And I’m proud to say “I made it”. Or rather we made it. Together. I quit my stable job at the European Parliament to pursue my entrepreneurial dream – which had been active ever since my first project with my brother Michel…

3 Reasons I love Accra Shala Yoga

Ghana, you just levelled up and the smile on my face right now is gigantic. Eternally happy for being able to participate at the very first Yoga session of the Accra Shala Yoga re-vival. Susan soft-launched Shala today with her Revitalising Vinyasa Flow. We did a combination of Breathing, Vinyasa and ended with a Headstand practice. Can…

A call for @GaryVee

Hi Mr Gary, I’m Mina. You’re solar power for my partner. And I’d be ultra grateful if you’d consider sending him a Happy 30th message. We’ve got a start-up in Ghana and do Meaningful Marketing for international companies mostly. I’m Swedish, he’s Spanish. I’m process. He’s branding and big ideas. We’re partners in business and real…

A day in the life of a marketing consultant

There’s a reason why we choose a certain career path. Being in the marketing and advertising industry is diverse, fun and intense. Sometimes you’ll spend an entire day in front of your screen doing research or composing proposals. Other days are ultimately dynamic and hightempo. Today was a good example of one of those hightempo…

Critical Thinking – Why is it Important in Education?

  Today I received good insights about the Educational System in Ghana at Spread of Ideas by TEDxAccra. The speakers were in this September edition discussing the need for better education, better teachers, better ways of learning and better preparation for the actual work life. Many aspects are to be considered here: Elizabeth Pattersson was reinforcing…

Social Capital as a Consequence of Great Leadership

I’d really love to see Ken Robinson for a visit at the Ashesi University in Ghana. Another great mind of all times who deeply understands and spreads ideas about the future of education, in TED Talks like “Do schools kill creativity?” or with books such as “The Element. How Finding Your Passion Changes Everything”.  The…

Ashesi Inspiration from Ghana

 I had one big hero during my higher education – Peter Drucker – the management guru of all times.  So much of what we call management consists in making it difficult for people to work. Wherever I could, I’d add his insights, in my exams, essays or reports. He inspired me to be a better…

Apps and Email Marketing with Meaning

Here’s one of these funny discoveries made on Facebook. I saw a friend of mine had posted a hilarious news headline and thought I’d try it out. It’s actually not far away from what I’d be proud of accomplishing in life. Stimulating happiness. Right up my alley. Preferably not with a pill though. Now down…