When the dog of my heart was lost, I felt lost. Where do you turn to? How do you alert people of the loss? The immediate contact is the vet, the groomer, the pet shops. Putting up flyers around the neighborhood where the dog was lost. But how do you reach the masses? I launched the #iamAstor campaign via Facebook and Twitter. Lost Dogs BE/NL contributed greatly to the outreach. And a local newspaper picked up the story: